If the tutorial turns out to be too long, complicated, or, alternatively, too simple, some players may jump to social media or another game with a better tutorial.Īccording to devtodev, 'the optimal number of players to get past the tutorial is 70–80%. The first thing a user encounters after an install when they open the app is a lesson on the mechanics of the game. When it comes to industry recommendations about promoting your game and attracting users, you should see these as a starting point, the foundation your retention strategy should rest on. To choose an efficient strategy, consider your game’s genre, user base, and target countries. To learn more about retention, check out our Retention 101: Learning How Well Your App Can Retain Users. Low retention after a month means it’s best to review your marketing and product strategy. If users stop playing one week in, you need to know at which point they quit and do something about it. If users don’t open the game the day after installing it, that means there is a bug or interface problem, or users are not interested in it.Īccording to Litoff, a good 1-day retention rate is 25–30%. There are three key types of retention rate: The metric is calculated as the ratio of the number of users who returned to the app to the number of users who installed it on a certain date. The retention rate helps you to discover the percentage of users coming back to your app.
#Mushroom wars 2 revenue how to
Retention Rate: How to Calculate Retention
According to research by GameAnalytics, hardcore monetizers (whales) need around 15 days to make their first purchase.Ī high user retention rate is one of the main criteria for an app’s success, as it ensures the game stays afloat, generating a constant revenue stream.
A mobile game will generate revenue if users play several times per week, or better yet per day until they get into the habit of having regular sessions, which become part of their routine.Įfficient retention strategies pave the way for the successful monetization of mobile games.
0 kommentar(er)
